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Innovation

AGES OF MARATHON

Specialized Digital Game on the Classic Marathon of Athens

The aim of the proposed project is to develop a specialized Digital Game on the Classic Marathon of Athens. The Game, which is designed to operate by a specially- application platform of multi-dimensional computing graphics and synergies, through the Internet and smart mobile devices, sets out to:

In particular, each Game Player is entitled to register for a free “Marathon Trophy” account. The Game poses a series of challenges of a virtual environment to the Player, all related to the Marathon, ancient and modern Athens. The Player, faced successively with different situations, is called to resolve dilemmas, find out things and make accomplishments. In order to become more effective, it is allowed to invite assistants as “followers”, by forming a distinct group. The more the Game scales up to higher levels of difficulty, the more it earns and piles up “rewards points” (“branches of wild olive tree”). It can exchange these points for “coupons” that it may redeem for a variety of products and services for itself or a person of its choice (i.e. a participant, a town visitor) while staying in Athens, before, during or after the Marathon. This way, the rewards relate recipients to activities, products and services included in the Marathon Trophy Promotion Program.

   ▪  Motivate athletes and support them to run the Athens Marathon.

   ▪  Improve athletes’ knowledge about the history of the Athens Marathon, from ancient times up to date.

   ▪  Contribute to communicating and socializing athletes’ experiences with their relatives and friends.

   ▪  Develop synergies with agencies or institutions, associated with the Athens Marathon, with a view to enhancing the

      growth and development impact of the Marathon on such related sector as athletics, culture, tourism, economics and 

      the social.

   ▪  Showcase participation and engagement of all sorts in the Athens Marathon as a unique and constructive experience 

      of life.

In particular, each Game Player is entitled to register for a free “Marathon Trophy” account. The Game poses a series of challenges of a virtual environment to the Player, all related to the Marathon, ancient and modern Athens. The Player, faced successively with different situations, is called to resolve dilemmas, find out things and make accomplishments. In order to become more effective, it is allowed to invite assistants as “followers”, by forming a distinct group. The more the Game scales up to higher levels of difficulty, the more it earns and piles up “rewards points” (“branches of wild olive tree”). It can exchange these points for “coupons” that it may redeem for a variety of products and services for itself or a person of its choice (i.e. a participant, a town visitor) while staying in Athens, before, during or after the Marathon. This way, the rewards relate recipients to activities, products and services included in the Marathon Trophy Promotion Program.


Co-financed by Greece and the European Union.

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